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Day 11: The McDonalds Philosophy
We do not just sell taste; we sell a proven system. Like McDonalds, but with the soul of Banh Mi.
## What McDonalds Got Right
Ray Kroc famously said: *We are not in the food business. We are in the systems business.*
Tam Pham understood this insight early. Destination Roll has invested heavily in creating systems that deliver consistent results regardless of who is operating them.
The difference is **soul**. McDonalds optimised for scale at the expense of authenticity. Destination Roll has done the opposite.
**Learn more at destinationroll.co**
#DestinationRoll #Franchise #SystemsThinking
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