Destination Roll Is Coming to America — Los Angeles, 2026

<p>It started with a dream, a small shop in Parramatta, and a commitment to baking bread fresh every 15 minutes. Now, after 16 years of building Australia's most beloved banh mi franchise, <strong>Destination Roll is coming to America</strong>.</p>

<h2>A Story Born in Vietnam, Built in Australia</h2>

<p>Destination Roll was founded in 2010 by <strong>Thu Ba</strong>, a Vietnamese-born Australian who brought the authentic flavours of her homeland to the streets of Western Sydney. Her husband <strong>Tâm</strong> — the visionary behind the name — chose "Destination Roll" with a global ambition in mind: a name that would resonate with customers anywhere in the world, from Sydney to San Francisco.</p>

<p>Together, they built what is now <strong>Australia's largest banh mi franchise</strong>, with multiple locations across New South Wales and Western Australia. Their signature method — baking bread fresh every 15 minutes — is what sets Destination Roll apart from every other banh mi shop in the world.</p>

<h2>Why Los Angeles?</h2>

<p>Los Angeles is home to one of the largest Vietnamese-American communities in the United States, and a food culture that celebrates bold, authentic flavours. The city's diverse population — from food-loving millennials to the Vietnamese diaspora — is the perfect audience for Destination Roll's unique offering.</p>

<p>But DR is not just for the Vietnamese community. Our crispy pork rolls, lemongrass chicken, and house-made pickled vegetables appeal to anyone who loves great food. LA's multicultural food scene is ready for something new — and we're ready to deliver.</p>

<h2>What Makes Destination Roll Different?</h2>

<ul>

<li><strong>Bread baked fresh every 15 minutes</strong> — never stale, always crispy</li>

<li><strong>16 years of franchise experience</strong> — a proven system, not a startup experiment</li>

<li><strong>Authentic Vietnamese recipes</strong> — developed and refined over decades</li>

<li><strong>Australian quality standards</strong> — food safety and consistency at every location</li>

</ul>

<h2>Franchise Opportunities in the USA</h2>

<p>We are actively seeking passionate franchise partners to bring Destination Roll to Los Angeles and beyond. If you are a Vietnamese-American entrepreneur looking to own a proven food franchise with strong brand recognition and a loyal customer base, we want to hear from you.</p>

<p>Our franchise model has been refined over 16 years in Australia. We provide full training, ongoing support, and a business system that works. The opportunity to be among the first Destination Roll franchise owners in the United States is available now.</p>

<h2>Coming Soon — Los Angeles, September 2026</h2>

<p>We are targeting <strong>September 2026</strong> for our first US location in Los Angeles. Stay tuned for updates on the exact location, grand opening events, and exclusive launch promotions.</p>

<p>Follow us on social media and subscribe to our newsletter to be the first to know when Destination Roll arrives in America.</p>

<p><em>From Parramatta to LA — the journey of the world's best banh mi continues.</em></p>